Joshua Phillips
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Generating more leads through a redesigned website and refocused brand positioning.


When approached by Linda Walters, (president & owner, Sage Realty – an independent brokerage firm / Real Estate Agent serving clients in the Main Line and suburbs of Philadelphia, PA) she presented the challenge that her out-dated Wordpress site was no longer performing as a lead generation tool for the business. To help increase leads, we strategized a plan to refocus the brand, highlighting identifiable strengths, and redesign the website so that it can more effectively communicate services offered, as well as provide educational resources and content. Additionally were asked to help facilitate home search integration so that potential home buyers can browse for homes for sale, and can be converted into sales leads for the agents.


During our initial meetings with Linda, we tried to uncover as much as we could about the nature of her business and her customers. What we learned is that her ideal customers were largely affluent, and appreciative of her distinct approach – as an independent broker. We determined the best approach was to highlight the "brand promise," and position the experience of working with "Sage" as likened to a Sage of knowledge. With the brand platform established, we set out to develop a content strategy that focused on the goals of educating users and communicating the brand promise.

We used Dropbox Paper to collaborate on the website's content, which facilitated better client communication and commenting, while tracking changes and providing notifications.
Initial sketches were developed and shared internally to get initial feedback. We then worked through several iterations on the site, looking to make content easily accessible to users.
I assisted with setup and integration of the real-estate CRM "RealScout." This involved demoing the software and working with RealScout on additional custom features we required to meet the needs of SageRealty.


A sophisticated, content-rich and robust responsive website for Sage Realty, launched on the Webflow CMS platform. The new website reflects the more focused and refined brand in a colorful and visually appealing manner with a focus on providing a simple way for users to explore the site. We were able to build the site with relevant and appropriate information, beautiful videos and photos, yet we did it in a much more memorable way for both buyers and sellers.

I also shared a simple Webflow-based user manual to understanding the CMS so the client could reference certain features comfortably.

Work in progress. Coming soon.

Josh was able to bridge the gap between our need for something that worked without our knowing how and his infinite knowledge of the "nuts and bolts" of website design!
Linda Walters
Owner, Sage Realty LLC
Josh asked all the right questions, and took the time to learn my business and customer base. So far my new website has far outperformed my previous website. I'm so happy I hired Josh.
Phillip Mazza
Owner, Providence School of Music

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